Analogue design for web analysis…
Is it un-webby enough? That’s the question we always ask ourselves when we’re creating publications and marketing materials for web effectiveness analysts Bowen Craggs & Co. You might wonder why… well, the company’s focus is on how companies use the web so it’s business and not technical language that’s appropriate for telling the story.
For the 2012 FT Bowen Craggs Index of web effectiveness, we produced the usual elegant typographic layout with tactile materials. But with a festive few months coming up for the UK, we added some bling. The marvellous Tradewinds rose to the challenge of printing silver on dark grey with such skill that the metallic colour for the giant ampersand was in danger of upstaging the title – so there was a visit to the presses to add a smidgeon of black.
We also designed a ticket-style advance mailer for the three Web Effectiveness Conferences.