Shared Assets trading cards

Collect the set…

Third sector audiences are always complicated. But for Shared Assets, which works on realising the potential of Britain’s underused land, navigating between landowners, community groups, land, enterprise and agreements is part of its work.

We have been brought in both as designers and consultants to look at how Shared Assets’ brand might be developed to communicate more effectively what it does.

We’ve given the brand stronger foundations with recommendations for messaging, for more robust use of the visual identity, communication formats, a structured approach to picture resources and a writing style guide.

Out of this work has come a set of trading cards which makes lively play of the complexities of community land management and in conference use, encourages people involved in different aspects to talk to each other.

In turn, the graphics from these have formed a visual language that Shared Assets can use for e-newsletters, on the web and most recently on a set of PDF resources.

A potager is an unlikely starting-point for business information. But for infographics and case studies about growing land-based innovation, a grid based on a mechanism for dividing-up blocks of planting is a useful container.

This works in providing a context for the general business graphics that social enterprise Shared Assets needs to set out examples in an array of sectors – and it provides a design framework for the resources as they expand.