These are challenging times for charities.
So for its annual review, adult learning organisation Red Kite Learning wanted to emphasise the economy and value of its service by packaging its messages like a supermarket basics range. Which we did – literally, by making the Red Kite Learning brand the brand for the range, translating information into front and back of pack, making mockups and photographing them.
We used the language of sale and offer communications for pull quotes and till receipts for testimonials. Then we carried the look and feel through to a companion report. Both are available in print as short digital runs and online.
The two publications are part of a longer-term programme of design and consultancy for Red Kite Learning, which started with its rebrand and has evolved as the organisation’s services, audiences and marketplace have changed. These latest communications mark a shift in audience to include private sector corporations, thereby extending the base of the organisation’s beneficiaries to include the working poor as well as the long term unemployed.