Design can be a bit like translation…
We had no idea what a development pipeline was when we first started working with Victoria Business Improvement District. It’s all about keeping businesses informed about what’s going on when and where with the massive amount of redevelopment going on in Victoria, since you ask. And that’s important in showing companies in the area the benefits that will result from the short-term disruption.
There were two jobs that design needed to do: translate apparently-dull planning data and maps into visual language that would resonate with business contacts and to do that in a way which would provide our client with a ‘prop’ to spread out and refer to in meetings.
So we designed a broadsheet, with an overview on the cover focusing on the improved business district, opening out to an illustrated timeline and finally to a large simplified map showing only the relevant information. The broadsheet folds down to the same format as the organisation’s other key publications to form a cohesive set of materials when they’re used together.