Mapping, employment: Land Securities

Partnerships are central to developer Land Securities’ London Employment Strategy.

In early research, we were interested in the company’s approach to mapping neighbourhoods. So we used the framework graphically to emphasise local links and activity.

With employment part of Land Securities’ CR work, we chose a high-quality uncoated recycled paper to align both with the subject matter and the company’s preference for environmentally-sustainable materials.

The project itself involved a partnership, led by consultants Rocket Science who edited the publication.

The design has been carried through to invitations and banners.