Making Ground: WaterAid

Branding the exhibition Making Ground, the design task has been to give it an identity without getting in the way of the pictures.

Magnum photographer Olivia Arthur has documented the lives of two communities, in Tanzania and Uganda, to illustrate the work of WaterAid and Dutch NGO Simavi. The identity draws from both NGOs’ brands. Materials have been produced for exhibitions in London and The Hague, with banner exhibitions for Africa.