Social enterprises have complex stories to tell…
Walworth Garden Farm has the entrepreneurial spirit of a business and the zest of a charity to serve its community. That’s what makes social enterprises so interesting – and challenging – to design for.
This year’s annual report, for the Farm’s 25th anniversary, needs to show off the organisation’s courses, gardening groups, training and business activity – and to celebrate a visit by HRH The Duchess of Cornwall. Audiences range from the local community through partners and funders to clients for the Farm’s gardening services so the tone is high quality but on a human scale.
Printing on paper that’s 100% recycled post-consumer waste, production management has also been important and it’s here that it matters to work with great printers (Thank you, Tradewinds) who can achieve astonishing results on challenging materials.
Part of this process has also involved reverse-engineering a visual identity from existing materials, which has clear guidelines and can be rolled-out consistently in the future – leaving the Farm’s hands free for its work.