A visible champion…

When I start a third sector annual review, my first question is what the single most important thing is that it needs to say. Getting that right can show audiences that there’s something fresh to read. And it can help in giving the publication an extended use as a ‘what we do’ piece – an important function in making the most of limited budgets. An external view and a journalistic approach to design can often be of help in finding the theme in a brief full of detail from a year of an organisation’s hard work.

This year, I used initial design work to test three possible approaches. With strategic planning key for the organisation over the past year, looking ahead is the theme of the latest annual review.

The Faculty of Sexual and Reproductive Healthcare (FSRH) is a membership organisation for clinical professionals, based at the Royal College of Obstetricians and Gynaecologists. We’ve been working on a programme of communication design for FSRH since early 2016. Ostensibly a brand rollout, the task started with consultancy: meeting the designers of the then-recent rebrand, focusing the visual identity on FSRH’s key audiences and designing a process for managing and producing an array of printed and online information, over several months, with internal content generation and print buying. All of that work has informed my design for FSRH.