A visible champion…

When we start an annual review, one of the most difficult things to find out is what the single most important thing is that it needs to say. People who’ve been working hard all year have much to report. But if we can get at that core message, it can make the difference between ‘more of the same’ and something new to read.

“Why?” is another question we like. It helps us to make sure that the format works and to set out information in a way that makes sense to readers, internally and externally.

The Faculty of Sexual and Reproductive Healthcare (FSRH) is a membership organisation for clinical professionals, based at the Royal College of Obstetricians and Gynaecologists. And it was in reading its President’s and CEO’s welcomes that we found what has mattered most to FSRH over the past year in working for its members – being a visible champion.

We’ve been working on a programme of communication design for FSRH since early 2016, tailoring its new brand to its professional audiences. And having unpicked and reassembled the identity in a number of different ways, we’ve been able to give this review a visual language that works alongside other materials without duplication. We’ve devised a series of markers to point at things and contain information.

For us, as a practice that reads the words, it’s fascinating working on a publication like this: it gives us insight into the constant development, hard work and policy thinking behind the patient care.