FSRH: Designing a process

Brand rollout is more than design…

Why use a design practice for a brand rollout? On the face of it, it’s a technical task, following the brand guidelines. But there’s more to it than that.

For FSRH (The Faculty of Sexual and Reproductive Healthcare at the Royal College of Obstetricians and Gynaecologists) there has been tone of voice and usability thinking to do, to tailor communications to specific audiences. There’s been production research and discussion. And on a highly complex set of materials with a variety of contributors, hard deadlines for events and client availability to consider, there’s been valuable support to give in project planning, designing processes and delivering regular updates.

That’s where my direct senior-level input can make a difference – it adds the value of a strategic and operational overview as well as keeping an eye on delivery at micro level.

And because I understand how brands work, I started with a detailed conversation with the client and a chat with Purpose, who designed the visual identity. That enabled me to start with as much knowledge as I could gather about the thinking behind the brand and the jobs that it needed to do.

FSRH branding by Purpose