Designing the brief

Good design starts with good questions…

Bespoke kitchens are a marketplace where it’s very hard to tell companies apart. Communications have tended to be a game of ‘me too’, with few companies breaking ranks to present a clearly-differentiated offer.

Family business Martin Moore & Company originally came to us as part of a process of meeting design companies in connection with the planning of a second London retail site. Good ideas will be central to updating the company’s positioning – but first, we felt, Martin Moore & Company needed a good brief. So as an alternative to design, we offered to write one.

The process has involved analysis of the company’s existing materials, of the marketplace, of other communications about interiors and a draft brief discussed at a working meeting with Arc PR. The final brief gives Martin Moore & Company a strong start for a confident set of communications designed to build on its success.