Design for designers: Wingate

A new identity for retail design, interiors and architecture practice Wingate Design Partnership involved a lot of research and questions for the Wingate team and its PR company.

A design company is its people so to understand the brand, we’ve needed to understand the team as well as the service and the market. A design practice’s identity should feel like its work.

The bold, condensed, tightly-spaced typography and block colour reflect themes in the work. Colour in the identity is dynamic and can be both adapted for particular messages and updated over time.

A practice working internationally, Wingate Design Partnership’s most important communication medium is the web, so the core identity has been built for the website, designed in collaboration with Tutti Communications, with strategy by Rossana Tich PR. That approach has been extended to stationery, a mini-portfolio, branding for the practice’s drawings and presentations and badging for its social media communications.