Identity: Process Transformation

Financial instruments can be gripping…

No, we didn’t think we’d ever write those words either. But data management and process transformation expert Naomi Clarke can deliver an enthralling account of the structure and interconnectedness of business. And it’s the design of that that The Process Transformation Company identity is all about.

Understanding the thinking was central to our own design process. We could work from a written brief but it’s these conversations that make our work so interesting and what we produce so much more relevant than it would be if we just worked to a client specification.

Designed for a start-up, the identity is built for expansion, to keep costs down at the beginning while signalling experience and intent.

Not that the business is without wit. Anything could happen next for a client who is fearless about presenting parallels between process transformation and a teenager’s bedroom…