Who we are

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People

Lydia Thornley was born into 1960s adland and graduated from Canterbury (now UCA) with a first class BA(Hons) in graphic design and an RSA bursary. Lydia worked for London consultancies for 10 years, including Pentagram and Lewis Moberly, before starting her own practice in 1991.

The practice has been built to take on a variety of interesting work – so Lydia has grown a network instead of a conventional company. Some projects just need Lydia. Some need technical expertise – artworkers, template programmers and online media build partners. Some need creative specialists – writers, editors, photographers, illustrators… and some need a multidisciplinary design and consulting team.

In offering that flexibility, we can give clients direct senior-level creative input that wouldn’t be possible at a larger scale, we can tailor the expertise to the project and we can meet clients’ changing needs over time.

Lydia also joins collaborative projects led by practices in other creative and consulting fields.
Alongside professional practice, Lydia is a sessional tutor in graphic design at Ravensbourne.

Lydia Thornley is a member of D&AD (Design & Art Direction)

What we know

We’re geeks. Or is it nerds? Possibly both… We value education, we read the words, we enjoy learning new things and we’re interested in the projects that the educators we work with are engaged in. So we’ve worked on quite a lot of brainy projects.

We enjoy working with charities and NGOs. We have extensive experience of branding charities, consulting on charity brands and working on charity communications – which enables us to avoid the obvious and look for what’s unique in clients’ stories.

We’re experienced with business startups, social enterprises and niche businesses beginning to grow. We understand the constraints and ambitions of this scale of business – so we design identities with economy of scale and the capability to evolve with the business.

We’ve worked on a lot of events so we understand the importance of good planning, good project management and the need to be able to think on our feet. We design for cohesion and to enable clients to keep messages fresh over time.

The sectoral crossover we enjoy and our familiarity with the complexity of third sector and education audiences positions us well to work on larger organisations’ CSR communications.

If you’d like to talk through your project with us, get in touch.