A nose for print

The first thing we do with a delivery of file copies is unwrap it and smell…

Fresh ink on paper is a lovely thing (and the best bit about receiving file copies of litho printed work). And it reminds us that design for print is about so much more than layout on a screen. The size of a print item, how it opens, turns or unfolds, its heft or lightness, its texture, the colour of the material, how it’s constructed, how it’s printed… from sensory to behavioural, all of these things are part of how a printed item communicates.

These are file copies of The Clothworker, the latest redesign in a programme of work for City livery company The Clothworkers’ Company.